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Sport in New Zealand largely reflects the nation’s British colonial heritage, with some of the most popular sports being rugby union, rugby league, cricket, football (soccer), basketball and netball, which are primarily played in Commonwealth countries. New Zealand is a small nation but has enjoyed success in many sports, notably rugby union (considered the national sport), rugby league, cricket, America’s Cup sailing, world championship and Olympics events, and motorsport.

Other popular sports include squash, golf, hockey, tennis, cycling and tramping, and a variety of water sports, particularly sailing rowing and surf sports.[1] Winter sports such as skiing and snowboarding are also popular, as are indoor and outdoor bowls.

Administration

Sport New Zealand is the main government agency responsible for governing sport and recreation in New Zealand. It was established in 2003 by the Sport and Recreation New Zealand Act 2002, consolidating three agencies into one, and was known as Sport and Recreation New Zealand (SPARC) until February 2012. Sport New Zealand is accountable to the government through the Minister of Sport and Recreation. A subsidiary of Sport New Zealand, High Performance Sport New Zealand (HPSNZ), is responsible for managing the country’s high performance programme.

Participation

The New Zealand Secondary School Sports Council (NZSSSC) runs an annual census of sport participation amongst secondary school students (age 13 to 18). The data only includes students that had a “meaningful engagement” in the sport, e.g. representing their school in a team.

NZSSSC census, 2019 school year

SportTotalBy genderChange
(2015-19)
GirlsBoys
Netball27,08026,524556Decrease 8%
Basketball25,0727,85317,219Increase 13%
Rugby union24,7314,06320,688Decrease 12%
Football23,2747,33315,941Decrease 6%
Volleyball17,63511,6945,491Increase 4%
Hockey14,2297,6336,596Increase 2%
Touch12,0155,7326,283Decrease 15%
Athletics11,3515,1066,245Decrease 12%
Badminton11,1296,1634,966Increase 12%
Cricket9,0961,8207,276Decrease 10%
Futsal7,2742,4764,798Increase 28%
Rugby sevens5,2672,3512,916Decrease 4%
Tennis4,9692,4852,484Decrease 22%
Cross country4,7962,2302,566Decrease 29%
Swimming4,4452,3162,129Increase 1%
Rowing4,2452,2012,044Increase 2%
Water polo3,2691,6021,667Increase 6%
Kī-o-rahix3,2241,5601,664Increase 9%
Waka ama2,6321,5161,116Increase 17%
Rugby league2,6134922,121Decrease 20%
Table tennis2,6135992,014Decrease 21%

Major sports

Rugby union

Rugby union is the national sport in New Zealand, and is popular across all sections of New Zealand society, and many New Zealanders associate it with their national identity. It has the largest spectator following of all sports in New Zealand. New Zealand’s national rugby team, the All Blacks, has the best winning record of any national team in the world, and is currently ranked second in the world.

The All Blacks won the first Rugby World Cup in 1987, and again on home soil in 2011. They won their third World Cup in 2015 in England, becoming the first holders to successfully defend their title. The All Blacks traditionally perform a haka, a Māori challenge, at the start of international matches. This practice has been mimicked by several other national teams, notably the national rugby league team, and the basketball teams.
Outside Test matches, there are three widely followed competitions:

  • Super Rugby (previously Super 6, Super 10, Super 12, and Super 14), the elite club competition in the southern hemisphere. It has involved teams from New Zealand, Australia and South Africa since its formation, and in 2016 added teams in Argentina and Japan (with the Japan team also playing select “home” matches in Singapore). It is played from summer right through until winter (February to August), with a 3-week break in June for international tests to take place.
  • Mitre 10 Cup (previously Air New Zealand Cup and ITM Cup), created in 2006 as a successor to the National Provincial Championship (NPC), involves semi-professional provincial New Zealand teams and is played mainly during the Winter and spring months, from August to November.
  • Heartland Championship, an amateur competition of lower-level New Zealand provincial teams, also created in 2006 as a successor to the NPC and is also played in the winter and spring months, from August to November.

In the sevens variant of rugby union, the men’s national team has been the main force in the sport since the creation of the World Rugby Sevens Series in 1999, winning the World Series 12 times in its 16 seasons. They have also won the Rugby World Cup Sevens thrice, in 2001, 2013 and the most recent edition in 2018, and won the first four gold medals awarded in sevens at the Commonwealth Games (1998–2010). The country also hosts one round of the World Series each season at Westpac Stadium in Wellington. In women’s sevens, the national team is about as dominant as the men; they won the first three editions of the World Rugby Women’s Sevens Series (2013–2015) and are the current holders of the Rugby World Cup Sevens, winning the women’s tournaments in 2013 and 2018. New Zealand will host the 2021 Women’s Rugby World Cup it will be the first ever Women’s Rugby World Cup to be held in the southern hemisphere.

Basketball

Basketball has experienced a gigantic growth in popularity since 2013, being the 3rd most popular sport in terms of secondary school participation after netball and rugby union. New Zealand competes in the NBL, (National Basketball League of Australia) with their own team, the New Zealand Breakers. Outside of this league, they have created players that have gone on to play in the NBA, such as Steven Adams and Kirk Penney.

New Zealand also has its own semi professional league, also called the NBL. To avoid confusion between the 2 leagues the New Zealand version will often be refereed to as the NZNBL while the Australian version will be called the ANBL.

New Zealand have not succeeded on the international stage. In 2002, the Tall Blacks (New Zealand’s national team) came 4th place at the 2002 FIBA World Championship. In recent years, the national team has not done as well.

Cricket

Cricket is the national summer sport in New Zealand, which is one of twelve countries competing in Test match cricket. The provincial competition is not nearly as widely followed as the case with rugby, but international matches are watched with interest by a large proportion of the population. This parallels the global situation in cricket, whereby the international game is more widely followed than the domestic game in all major cricketing countries.

Historically, the national cricket team has not been as successful as the national rugby team. New Zealand played its first Test in 1930, but had to wait until 1956 until its first Test victory.

The national team began to have more success in the 1970s and 1980s. New Zealand’s most famous cricketer, the fast bowler Richard Hadlee who was the first bowler to take 400 wickets in test cricket, played in this era.

New Zealand have traditionally been stronger in one-day cricket, having reached the final of the Cricket World Cup in 2015, beating South Africa in semi-finals but ultimately losing to Australia in the final. The team also won the 2000 edition of the ICC Champions Trophy and reached the 2009 final, and won the bronze medal at the 1998 Commonwealth Games. The New Zealand team again reached the final of 2019 Cricket World Cup against England. They tied the match but lost the world cup on boundary countback.

In twenty20 cricket, New Zealand has twiced reached the semi-finals of the ICC T20 World Cup, doing so in 2007 and 2016.

New Zealand’s Women’s Team, the White Ferns have reached the final of their World Cup four times, winning the 2000 edition of the tournament.

There is also a London New Zealand Cricket Club based in London, England, for New Zealanders living in or based in the United Kingdom.

Netball

Netball is the most popular women’s sport, both in terms of participation and public interest in New Zealand. As in many netball-playing countries, netball is considered primarily a women’s sport, with men’s netball largely ancillary to women’s competition. The sport maintains a high profile in New Zealand, due in large part to its national team, the Silver Ferns, which with Australia, has remained at the forefront of world netball for several decades. In 2008, netball in New Zealand became a semi-professional sport with the introduction of the trans-Tasman ANZ Championship. The sport is administered by Netball New Zealand, which registered 125,500 players in 2006.
Rugby league

Unlike Australia, where rugby league is the dominant rugby code, rugby union is the more popular code in New Zealand. The New Zealand domestic league is semi-professional and does not enjoy a high profile. However, the Australian National Rugby League (NRL), in which New Zealand Warriors play, is becoming more popular[citation needed]. The New Zealand national side has competed in the Rugby League World Cup since 1954. They were the previous World Champions, winning the World Cup for the first time on 22 November 2008 at Lang Park, Brisbane. The team also reached the 2013 Rugby League World Cup (hosted by England and Wales) final on Saturday 30 October 2013. They lost to Australia in the final, 34-2. The team’s most recent title came in the 2014 Rugby League Four Nations tournament by beating Australia, which brings their Rugby League Four Nations championships total to two.

Association Football

The sport is administered by New Zealand Football, which changed its name from “New Zealand Soccer” in 2007 to move in line with common usage around the world. Use of term “football” to refer to the sport is increasingly favoured by news sources and publications.

The New Zealand national team, nicknamed the “All Whites”, has qualified for the FIFA World Cup twice. At their first appearance in 1982, the All Whites were knocked out in the first round with three losses.

Their next appearance in 2010 saw another first-round exit, but with considerably more success on the field; the All Whites earned three draws, including a 1–1 result against defending champion Italy, ending up as the only team that was not beaten in this edition. The country’s only professional football team, Wellington Phoenix FC, plays in the A-League which is otherwise an all-Australian competition. The two major domestic competitions are the New Zealand Football Championship, which is played between eight regional teams, and the Chatham Cup which is a knock-out competition played between clubs. Neither the Phoenix nor the NZFC franchises play in the Chatham Cup.
Auckland City FC won the semi-professional OFC Champions League competition in a record eight times; 2006, 2009, 2011, 2012, 2013, 2014, 2015 and 2016, and earned the Bronze medal at the 2014 FIFA Club World Cup held in Morocco. Nowadays, the Navy Blues are looking into the possibility of joining the A-League as the second New Zealand team after the Wellington Phoenix.

Football is especially popular amongst young people. In 2017, football was played by 25,037 secondary school students, making it the fourth-most popular sport behind netball, rugby union and basketball.

New Zealand hosted the 1999 FIFA U-17 World Cup, the inaugural FIFA U-17 Women’s World Cup in 2008 and the 2015 FIFA U-20 World Cup and will co-host the 2023 FIFA Women’s World Cup alongside Australia

Other sports

Athletics (track and field)

Athletics is New Zealand’s second-most successful Olympic sport with 24 medals, of which 10 have been gold. Arthur Porritt was New Zealand’s first Olympic athletic medallist, winning bronze in the 100 metres at the 1924 Summer Olympics. The race was later immortallised in the 1981 film Chariots of Fire, although at Porritt’s request his character in the film was renamed “Tom Watson”.

The nation in particular has been strong in middle-distance events. New Zealand men have won Olympic gold in the 1500 metres three times: Jack Lovelock in 1936, Peter Snell in 1964 and John Walker in 1976. Snell also won back-to-back gold medals in the 800 metres in 1960 and 1964.

The national governing body is Athletics New Zealand, which formed in 1887 as the New Zealand Amateur Athletics Association and adopted its current name in 1989.

Australian rules football

Australian rules football is a growing sport in New Zealand with programs established under the reorganised governing body of AFL New Zealand. Australian rules football was previously much more popular in New Zealand, with a team competing at the 1908 Melbourne Carnival. Participation dropped after World War I. The game was re-established in New Zealand in the 1970s.

Leagues currently exist in Auckland, Canterbury, Waikato, and Wellington. The national team won the Australian Football International Cup in 2005.

New Zealanders who have played in the Australian Football League, the premier Australian rules football competition, include Joe Sellwood, Wayne Schwass, Thomas O’Halloran, Danny Dickfos, Trent Croad and Karmichael Hunt.

American football

American football is a small sport in New Zealand with programs established in Auckland, Waikato, Hawkes Bay and Wellington. The governing body is the New Zealand American Football Federation.

The New Zealand national team is called the New Zealand Steelblacks.

Baseball

The Auckland Tuatara of the Australian Baseball League are currently the only professional baseball team playing in New Zealand. The Tuatara began their inaugural season during the 2018-19 Australian Baseball League season, and originally played their home games at McLeod Park in Te Atatū South. For their second season, they moved their home games to North Harbour Stadium in Albany, New Zealand.

The New Zealand national baseball team are known as The Diamondblacks.

Beach volleyball

Beach volleyball is a growing sport in New Zealand. In 1996 brothers Glenn and Reid Hamilton represented New Zealand in the first ever beach volleyball event at the Summer Olympics at Atlanta, USA. In 2012 Kirk Pitman and Jason Lockhead reached 20th in the world rankings. Anna Harrison (nee Scarlett) and Susan Blundell were the highest ranking female pairing reaching 33rd in the world rankings.

In 2018 Beach Volleyball made its Commonwealth Games debut. Tauranga brothers Sam and Ben O’Dea claimed the bronze medal while Shaunna Polley and Kelsie Will gained 5th place.

The national governing body is Volleyball New Zealand.

Boxing

Amateur boxing was earlier a popular sport in New Zealand, but during the 1950s there was a move to stop schools promoting boxing championships and the sport is now only of minority interest. Despite this there has been success at Commonwealth and Olympic Games level.

Professional boxing in New Zealand has produced Joseph Parker, Geovana Peres, Daniella Smith, Maselino Masoe, Bob Fitzsimmons and Torpedo Billy Murphy, all World Champions. Herbert Slade, David Tua, Kali Meehan, Lani Daniels, Michelle Preston and Tom Heeney were all contenders for a World Championship.

Canoeing

New Zealand enjoyed success in canoeing and kayaking at the Summer Olympics in the 1980s with sprint kayakers such as Ian Ferguson and Paul MacDonald, winning four gold medals at the 1984 Los Angeles games, and gold, silver and bronze at the 1988 Seoul games. The sport had a lower profile in the 1990s and 2000s, with the single Olympic medal success in the time being Ben Fouhy’s silver medal at the 2004 Athens games. In the early 2010s, canoeing and kayaking returned to international success with sprint kayaker Lisa Carrington winning multiple gold medals at the World Championships and Olympic Games.

Cycling

New Zealand has produced a number of notable cyclists, across a variety of disciplines including track cycling, road cycling, mountain biking, Downhill and BMX. New Zealand won two cycling medals at the 2008 Beijing Olympics – Hayden Roulston took silver in the Men’s 4000 m Individual Pursuit, while the men’s team pursuit team took bronze. At the 2017 UCI Track Cycling World Championships, the New Zealand team took a total of five medals, equalling the country’s record medal tally previously achieved at the 2012 and 2014 Worlds, with Ethan Mitchell, Sam Webster and Eddie Dawkins winning the gold in the men’s team sprint for the third time in four years and Mitchell additionally becoming the first New Zealander to medal in the individual sprint. In road racing, George Bennett became the first New Zealander to take an overall win in a UCI WorldTour event when he won the 2017 Tour of California. New Zealand is famous in Downhill Racing too; riders as Sam Blenkinsop, Brook McDonald, Nathan Rankin and Wyn Masters are some of the fastest downhill racers in the world. The sport is governed in New Zealand by Cycling New Zealand.

Extreme sports

Extreme sports are increasingly popular in New Zealand, both with residents and tourists. Bungee jumping and zorbing were both invented in New Zealand.

Futsal

The New Zealand national futsal team, nicknamed the Futsal Whites, is the representative side for New Zealand in international futsal and is governed by New Zealand Football (NZF). New Zealand made the bid for the 2020 FIFA Futsal World Cup but lost out to Lithuania.

Gliding

New Zealand hosted the 1995 World Gliding Championships at Omarama in North Otago, near the centre of the South Island. The Southern Alps are known for the excellent wave soaring conditions. In 2002 and 2003, Steve Fossett tried to beat the world gliding altitude record there (see: Gliding New Zealand and external links below).

Golf

New Zealand’s Michael Campbell won the 2005 U.S. Open Golf Championship.

The New Zealand amateur team of Campbell, Phil Tataurangi, Steven Scahill and Grant Moorehead won the Eisenhower Trophy (World Amateur team event) in 1992 in Vancouver.

Sir Bob Charles has won the British Open and a number of other titles.

The precocious Lydia Ko, born in Seoul but raised from infancy in New Zealand, was #1 in the women’s World Amateur Golf Ranking, and won two events on the US-based LPGA Tour before turning professional in 2013. She has since won seven more LPGA events, and is the current #1 in the Women’s World Golf Rankings for professionals. The first of Ko’s two stints as #1 in the professional rankings began in February 2015, before her 18th birthday, making her the youngest player of either sex to reach the top of the world rankings. Later in 2015, Ko won her first major championship, the Evian Championship, becoming the youngest player of either sex to win a professional major championship, and became the youngest-ever LPGA Player of the Year.

Tournaments and competitions include Trans Tasman Cup, New Zealand Open, New Zealand Women’s Open, New Zealand PGA Championship, Taranaki Open and SBS Invitational.

Hockey

In New Zealand, like most other Commonwealth nations, “hockey” without an identifier refers to field hockey, as opposed to ice hockey and other kinds of hockey. The New Zealand Hockey Federation (also known as Hockey New Zealand) administers the sport in New Zealand, and had 48,174 registered players in the 2013 winter, of which 52.8 percent were female and 47.2 percent were male.

The New Zealand men’s national team and women’s national team are both known as the “Black Sticks”. The best result attained thus far by the men was a gold medal at the 1976 Summer Olympics in Montreal. The best placing by the women thus far has been a 4th placing at both the 1986 Women’s Hockey World Cup and the 2012 Summer Olympics. In the Commonwealth Games they have won a silver medal at the 2010 Commonwealth Games, bronze at the 2014 Commonwealth Games, and gold at the 2018 Commonwealth Games. As of 23 December 2015, the men’s team is ranked 8th and the women’s team is ranked 4th in the world by the International Hockey Federation (FIH).

Horseracing and equestrian

The various cup days in the major cities attract large crowds, the biggest race being the group 1 Auckland Cup. New Zealand has been the breeding ground for some world-famous horses such as Phar Lap and many Melbourne Cup winners. Thoroughbred racing is the most prevalent type of horse racing in New Zealand although there is still a strong following among the standardbred (harness racing) community or “trotters” and “pacers” as they are sometimes known.

Equestrian sportsmen, sportswomen and horses make their mark in the world, with Mark Todd being chosen international “Horseman of the Twentieth Century”, and many juniors at pony club level. Mark Todd won a Gold Medal at the 1984 Olympic Games, and again at the 1988 Games. He won Bronze at the 2012 London games. A Bronze Medal was also won in the Teams Event at the 1988 Games. Further medals were won at the 1992, 1996, and 2000 Games.

Ice hockey

Ice hockey has been played in New Zealand since 1937, but is a fairly small sport and has currently around 1600 active players.

The national governing body is New Zealand Ice Hockey Federation which is made up of 3 Regional Associations. Since 2005 the NZIHF organizes the New Zealand Ice Hockey League that currently consists of five teams, two teams from Auckland, one from Dunedin, one from Queenstown and one from Christchurch.

New Zealand’s men’s national ice hockey team is called the Ice Blacks and the women’s the Ice Ferns.

Indoor Bowls

New Zealand Indoor Bowls was introduced in 1908 and today is made up of 37 centres and 767 clubs covering all of New Zealand. Membership peaked in 1963 with 73,100 affiliated members, today it has an estimated 20,000 members currently affiliated. Many members are attracted to the sport due to the competitiveness and skill required to successfully compete with being named as an interprovincial representative being a goal of most players.

Kabaddi

New Zealand has a small but growing kabaddi following. The men’s national team took part in the 2012 Kabaddi World Cup, and the women’s team surprisingly reached the final on debut in the Women’s 2013 World Cup, a feat which they repeated in 2014. The sport is run in New Zealand by the New Zealand Kabaddi Sports Federation.

Kickboxing

Kickboxing is a growing sport in New Zealand. New Zealand have had multiple world champions including Ray Sefo, Israel Adesanya, Zane Hopman, Michelle Preston and many more.

King in the Ring in a regular eight man kickboxing tournament that happens between three to five times a year in New Zealand.

Kī-o-rahi

Kī-o-rahi is a traditional Māori ball sport played in New Zealand with a small round ball called a ki. It is a fast-paced sport incorporating skills similar to Australian Rules, rugby union, netball and touch.[20] In 2005 Ki-o-rahi was chosen to represent New Zealand by global fast-food chain McDonald’s as part of its ‘Passport to Play’ programme to teach physical play activities in 31,000 American schools. The New Zealand Ki-o-rahi representative organisation, Ki-o-Rahi Akotanga Iho, formed with men’s and women’s national teams, completed a 14 match tour of Europe in September and October 2010.

Motorsport

Despite New Zealand being a small country, it is very successful at motorsport. There are many levels of competitive motors sport series in New Zealand, which are most simply broken down into watersports (hydro-planing, jetski racing and thundercat racing), automobile racing (Club and national level circuit racing and rallying, with some international events, as well as speedway) and finally motorcycle racing (street, circuit and dirt/motocross).

To date, New Zealand has seen one Formula One World Champion, Denny Hulme, in 1967. Five other New Zealanders have raced at Grand Prix level:

Bruce McLaren (four wins), Chris Amon, Howden Ganley, Mike Thackwell and Brendon Hartley. Bruce McLaren founded the McLaren racing team, which was named after him.

Chris Amon and Bruce McLaren also won the 1966 24 Hours of Le Mans sports-car race. Earl Bamber won the 2015 24 Hours of Le Mans, and won again in 2017 with fellow kiwi Brendan Hartley. Bruce McLaren and Denny Hulme won four Can-Am sports-car racing championships, 1967–1970. Scott Dixon is a 2003, 2008, 2013, 2015 and 2018 IndyCar Series champion and 2008 Indianapolis 500 winner.

New Zealand has many drivers currently competing on a high level on the world stage: Scott McLaughlin, Shane van Gisbergen and Fabian Coulthard are among several New Zealand drivers who contest the Australian-based Supercars Championship, which holds a round in New Zealand each year, currently at the Pukekohe circuit. Greg Murphy has won the pinnacle race of the Supercar season, the Bathurst 1000, four times. Brendon Hartley won the FIA World Endurance Championship in 2015.

A1 Team New Zealand was a front-runner since the series inception. Jonny Reid won seven races for the team helping it twice claim second place in the Championship, 2006–07 & 2007–08. On 20 January 2008, Taupo Motorsport Park hosted the fifth race in the 2007-08 A1 Grand Prix season.

Rallying is a popular sport at all levels in New Zealand, and has previously hosted rounds of the World Rally Championship (the last time being in 2012) and hosts the Asia-Pacific Rally Championship each year. A highly competitive national championship is run each year, and some drivers also take part in the Australian Rally Championship, most notably the late Possum Bourne, who was a seven-times Australian Rally Champion. Hayden Paddon is New Zealand’s top rally driver competing in the World Rally Championship for Hyundai.

Ivan Mauger, born in Christchurch on 4 October 1939, won a record 6 motorcycle speedway World Championships in 1968, 1969, 1970, 1972, 1977 and 1979. He also finished on the podium of the World Final in 1967 (3rd), 1971 (2nd), 1973 (2nd) and 1974 (2nd). Mauger also won the Speedway World Team Cup riding for Great Britain in 1968, 1971 and 1972, while winning the title for a fourth time with the New Zealand team in 1979. Mauger was also the Speedway World Pairs Champion in 1969 and 1970 as well as the Long Track World Champion in 1971, 1972 and 1976, a total of 15 World Championships in speedway racing. With his Long Track title in 1971 he also became the first rider to have won all four World Championship competitions, while winning in 1972 saw him become the first rider to win both the Speedway and Long Track World Championships in the same year. In 1999, Ivan Mauger was voted the best speedway rider of the Millennium by the readers of Speedway Star and Vintage Speedway magazines.

Barry Briggs, born in Christchurch on 30 December 1934, is a New Zealand motorcyclist who won four individual Speedway World Championships (1957, 1958, 1964 and 1966) and took part in a record 87 world championship races. Briggs also won the Speedway World Team cup with Great Britain in 1968 and 1971. Between 1954 and 1970, Briggs appeared in a record 17 consecutive World Individual Finals.

Ronnie Moore became New Zealand’s first motorsport World Champion when he won the 1954 Speedway World Championship, backing that up to win a second time in 1959. Moore also won the World Pairs Championship with Ivan Mauger in 1970. Although born in Hobart, Australia in 1933, Moore’s parents moved to New Zealand while he was still a child and he always considered himself to be a Kiwi and rode under the New Zealand flag. Moore’s 1954 win was all the more notable given that he was still only 21 years of age, he was riding with a broken leg and that he won with a maximum score of 15 points.

Since then Graeme Crosby and Aaron Slight have both risen to the top of World Championship motorcycle racing, in 500cc and Superbikes respectively but championships have been elusive. Also John Britten designed a revolutionary motorcycle called the Britten V1000. Shayne King became the first rider from New Zealand to win the 500cc Motocross World Championship in 1996. Stefan Merriman is a four-time winner of the World Enduro Championship for enduro motorcycling.

In 2003 Wade Cunningham become New Zealand’s first ever Fédération Internationale de l’Automobile world champion by winning the Karting World Championship. Cunningham now races in the US Indy car series

Orienteering

Orienteering is a popular sport in New Zealand, that combines cross-country running with land navigation skills across a range of settings. Variations of the sport popular in New Zealand include bicycle orienteering, ski orienteering, and rogaines. Orienteering is a popular sport for youth and juniors, and New Zealand regularly sends competitors to both the World Orienteering Championships and the Junior World Orienteering Championships. Orienteering in New Zealand is organized by the New Zealand Orienteering Federation. Matt Ogden won the middle distance event at the 2012 Junior World Orienteering Championships in Slovakia.

Rowing

Rowing has been a consistent medal winner at the Olympic Games with the first coming in 1920. New Zealand have won medals at every Olympics between 1968 and 2016, with the exception of 1980.

At the World Rowing Championships of 2005, in Kaizu, Gifu, Japan, New Zealand won 4 gold medals in 4 consecutive races – now known[by whom?] as the “Magic 45 minutes”.

In 2006, Nathan Cohen became the first New Zealander to win a gold medal at the World University Games in any sport, rowing a single scull.

In addition a number of Rowing World Cup events have been won by New Zealanders. Rowing New Zealand is the governing body.

Lake Karapiro in the Waikato and Lake Ruataniwha in the Mackenzie Basin are the two premier rowing venues in New Zealand. Karapiro hosted the 2010 World Rowing Championships.

Sailing

New Zealand sailors have won a large number of international events, including Olympic Games medals in 1956, 1964, 1984, 1988, 1992, 1996, 2000, 2008, 2012 and 2016. New Zealand holds the current America’s Cup sailing title, having won it three times in the challenge’s history.

Surf life Saving (Surf Sports)

In New Zealand, surf lifesaving sport encompasses a number of different disciplines, including surf swimming, board paddling, surf ski, beach flags, beach sprint, Ironman with competitors starting from the age of 7. Surf Life saving is a relatively popular minor sport with and estimated 8,000 competitors of which 2,500 attend Ocean Athletes (Junior Nationals 10–14) and Nats (Senior nationals). The New Zealand team also known as the Black Fins have also been highly successful in recent years placing 2nd in the 2010 World Championships and are currently the only country apart from Australia to have won World Champs, (1956, 1998, 2012, 2014, 2016) which is respectable considering the comparatively small size of the sport in the country.

America’s Cup

Auckland hosted consecutive America’s Cup regattas in 2000 and 2003. In 2000, Team New Zealand successfully defended the trophy they won in 1995 in San Diego, but in 2003 they lost to a team headed by Ernesto Bertarelli of Switzerland whose Alinghi was skippered by Russell Coutts, the expatriate Kiwi who helmed the victorious Black Magic in 1995 and New Zealand in 2000 as well as many other Kiwis. Coutts and Brad Butterworth, along with several other Team New Zealand members, defected to Bertarelli’s Alinghi team, taking with them a wealth of experience that allowed the new team to win the America’s Cup on the first challenge. Coutts was later dismissed from the Alinghi team; he fought a court battle with Bertarelli to allow him to sail in the 2007 America’s Cup contest in Spain, but reached a settlement that kept him out of that contest. The 2021 America’s Cup will be held in Auckland’s Waitematā Harbour after New Zealand won the 2017 America’s Cup.

Winter sports

Main articles: Skiing in New Zealand and List of ski areas and resorts in New Zealand
New Zealand has several areas for skiing and snowboarding, on both islands. Whakapapa and Turoa are the only commercial resorts on the North Island; Queenstown, Wanaka and Christchurch are the top locations in the South Island to access the mountains. In addition to the commercial ski resorts, New Zealand has many non-profit club fields across both the North and South Islands, particularly in the region of the Southern Alps close to Christchurch such as Craigieburn Valley, Broken River and Temple Basin. In the North Island, there are club field skiing options on Mount Taranaki at the Manganui area and also on the Eastern aspect of Mount Ruapehu at Tukino.

International snowboarders from New Zealand include Mitch Brown, who placed 25th at the 2006 Winter Olympics in the men’s halfpipe, and his sister Kendall Brown, who placed 15th at the 2010 Winter Olympics in the women’s halfpipe. Also New Zealand snowboarder Jacob Koia is currently sitting in 18th position on the TTR world rankings. Notable skiers include Claudia Riegler and Olympic medallist Annelise Coberger.

Softball

New Zealand’s men’s softball team, nicknamed the “Black Sox”, have been highly successful on the international stage despite the sport being the second most popular summer sport behind cricket in NZ. The Black Sox shared the honours at the World Championships in Lower Hutt in 1976 with the USA and Canada, and won outright in 1984, 1996, 2000, 2004, 2013 and 2017. They were the runners up at the 2009 World Champs to Australia. They were 3rd in the inaugural World Championships in Mexico City 1968 ; this team was affectionately known as “The Pilgrims”.

The New Zealand women’s national softball team are nicknamed the White Sox. They won the World Championships in 1982.

Squash

Squash has been played competitively in New Zealand since 1932. In 2010, there were 220 clubs affiliated with the national organisation, Squash New Zealand. Competitions are played at club, regional and national level.

Dame Susan Devoy won the World Open Championship a record four times, in 1985, 1987, 1990, and 1992. She also won seven consecutive British Open titles from 1984 to 1990, and an eighth in 1992.

At the Squash in the 2010 Commonwealth Games, Joelle King and Jaclyn Hawkes won gold in the women’s doubles. King and Martin Knight won silver in the mixed doubles.

New Zealand hosted the Women’s World Team Championships in 2010. They were held at International Pacific College in Palmerston North.

In the Squash at the 2018 Commonwealth Games, Joelle King won gold in the women’s singles and Paul Coll took silver in the men’s singles. King won gold again with Amanda Landers-Murphy in women’s doubles. King and Coll won bronze in the mixed doubles.

Surfing and surfsport

Surfing in New Zealand has a history dating back as far as 1963, when the first national championships were held at Mount Maunganui and won by Peter Way. Surfing has since become more popular with many New Zealanders competing on the international scene. In 1976, New Zealand hosted the Amco/Radio Hauraki Pro at North Piha which became the first event of the very first year of the World Professional Surfing Tour. The event was won by Michael Peterson. In 1987, Iain Buchanan would go on to compete on the world tour finishing 34th overall, the highest placing ever for a New Zealand surfer. New Zealand’s top surfer Maz Quinn at a young age won the Billabong Pro-Junior Series in Australia in 1996, then competed in the World Pro Junior final in France coming second overall to Taj Burrow. Maz Quinn placed 7th on the ASP World Qualifying Series (WQS) in 2001 to qualify for the World Championship Tour (WCT) – the first Kiwi to do so. Woman’s surfing has also come far in recent years with New Zealand surfer Paige Hareb currently sitting in 8th position on the ASP World Tour of Surfing.[30]

Surf lifesaving is also popular in New Zealand, with national championships being held yearly.

Quidditch

Quidditch was introduced to New Zealand around 5 years ago[when?] and is currently played mainly at the university level, though some attempts have been made to introduce the under 16 version ‘kidditch’ to schools. New Zealand is currently listed as an ’emerging area’ as there are “more than zero teams but… regular competitive activity”. The governing body is QuANZ (Quidditch association of New Zealand) which reports to the IQA (International Quidditch Association). Each year QuANZ hosts an international camp, inviting players from NZ, Australia, and other countries to take part in a 3 day training weekend, held in Christchurch. The national team ‘Black Brooms/Tawhai Pango’ made their international debut at the 2018 IQA World Cup in Florence, Italy. The team performed better than expected with a final ranking of 20th out of 29 after beating Finland but losing to Malaysia and Germany in pool play, then beating Switzerland and losing a second game against Malaysia. The final game was lost to The Netherlands in the play off for the 19/20 rank. Currently New Zealand’s biggest contribution to quidditch as a sport is in overseas leagues where many New Zealanders play for regional teams in Australia and England. The current president of Quidditch UK in NZ born Matthew Bateman.

Tennis

Tennis was introduced to New Zealand in the 1870s, soon after the modern form of the game was invented in England.

The first New Zealand Tennis Championships were played at Farndon in Hawkes Bay in 1886.

Māori participation in tennis began soon after, with many Māori playing at a high standard by the 1890s. Sir Maui Pomare, the first Māori to qualify as a doctor, won the USA Inter-Varsity Tennis Championships in 1899 while he was studying there. This began a great legacy of Māori participation in tennis, with many players of high calibre emerging over the years, most recently professional players like Kelly Evernden, Rewa Hudson and Leanne Baker. But perhaps the doyenne of Māori tennis was Ruia Morrison, who played with great honour in international competitions, and at Wimbledon, in the early days of the professional era.

New Zealand and Australia, combined as Australasia, were founding members of the International Tennis Federation (ITF) in 1913.

New Zealander Tony Wilding was the World No. 1 player in 1913. He was Wimbledon Champion in 1910, 1911, 1912 and 1913. He was a pivotal figure in helping Australasia win the Davis Cup in 1907, hold it in 1908 and 1909, and to win it again in 1914. He was killed in action during World War I on 9 May 1915 in the Battle of Aubers Ridge, northern France.

New Zealand has competed in the Fed Cup since 1965, when they played Argentina (won 2–1) and Australia (lost 0–3). At a Fed Cup regional tournament held in Christchurch in 2007, New Zealand played Jordan (won 3–0), India (lost 1–2), Chinese Taipei (lost 1–2), Kazakhstan (won 3–0), and Hong Kong (won 2–1).

New Zealand’s representatives at the Olympic Games have been: 1912, Stockholm – Tony Wilding (Australasia); 1988, Seoul – Belinda Cordwell and Kelly Evernden (singles) and Bruce Devlin with Kelly Evernden (men’s doubles); 1996, Atlanta – Brett Steven; 2008, Beijing – Marina Erakovic.

The Heineken Open is part of the ATP International Series played in Auckland each year, just before the Australian Open.

Triathlon

Hamish Carter of New Zealand won gold at the 2004 Athens Olympics and bronze at the 2002 Commonwealth Games in Manchester, and was rated world number one for several years. Other successful triathletes from New Zealand include Bevan Docherty, who won the ITU world championship, and a silver in Athens (both in 2004). He has also gained a bronze medal in Beijing 2008, and a silver medal in the Commonwealth Games (Melbourne in 2006).

On the women’s side, Samantha Warriner was ranked number 1 in the world. She won silver at the Commonwealth Games in Melbourne in 2006, and Andrea Hewitt took bronze at the same event.

Volleyball

Volleyball is the second most popular sport for girls in NZ aged 13-18 and sixth for boys. Volleyball has been growing in popularity at school level in recent years especially amongst girls.

The national governing body is Volleyball New Zealand which is made up of 14 Regional Associations. Within each Association there are clubs and/or representative teams. The main events on the calendar each year are the National Secondary Schools Championships and the National Club Championships.

International competitions

Olympic Games

Main article: New Zealand at the Olympics
New Zealanders first competed at the Summer Olympic Games in 1908, with Australia as a combined Australasia team. The New Zealand Olympic Committee was formed in 1911 and was recognised by the IOC in 1919. New Zealand first competed as an independent nation in 1920 and has attended every games since with the exception of the 1980 Moscow games, which New Zealand boycotted (four New Zealand athletes did compete at the 1980 games though under the NZOC flag). The nation first attended the Winter Olympic Games in 1952, and has competed at all but two (1956 and 1964) Winter Olympic Games since.

Since 1920, New Zealand as a nation has won 120 medals in total: 46 gold, 28 silver, and 46 bronze. All but three of those medals were won at the Summer Olympic Games. In addition, three medals, one gold and two bronze, were won by New Zealanders in 1908 and 1912 as part of Australasia. After the 2012 Summer Olympics, New Zealand ranked 32nd on the all-time Olympic Games medal table by total medals, and 27th when weighted by medal type. The most successful sports of New Zealand have been rowing (24 medals, including 11 gold) and athletics (24 medals, including 10 gold).

New Zealand’s most celebrated Olympian is probably middle distance runner Peter Snell, who won three gold medals and broke several world records during the 1960s.

Commonwealth Games

New Zealand is one of only six nations to have competed at every Commonwealth Games since they were founded as the British Empire Games in 1930. The country has hosted three editions of the games: the 1950 British Empire Games and the 1990 Commonwealth Games in Auckland, and the 1974 British Commonwealth Games in Christchurch.

New Zealand national teams

National team colours

New Zealand’s national sporting colours are black and white (or silver). The silver fern is a national emblem worn by New Zealanders representing their country in sport.

National team names

The national men’s rugby union team is known as the “All Blacks”. The national women’s netball team is known as the “Silver Ferns”. Historically, rugby and netball dominated team sport in New Zealand, and the national teams of other sports have acquired names which have been formed with reference to these two (see: list below). The women’s rugby team is known as the “Black Ferns”, rather than the “All Silvers”. Some of these names seem to have arisen as genuine nicknames (e.g. “Tall Blacks”, “Wheel Blacks”), and some are neologisms developed as marketing devices (e.g. Black Sticks (hockey), Black Caps (cricket)). New Zealand Badminton temporarily named their teams “Black Cocks”.[38] The men’s national soccer team is called the “All Whites”, as they play in an all-white strip. At the time the national soccer team was formed, an all-black strip would not have been allowed.

Two notable exceptions to the “Black/Ferns” naming scheme are the “Kiwis” (men’s Rugby League) and “SWANZ” (the name formerly used for women’s soccer).

SportMen’sWomen’s
Falconsxn/a
BasketballTall BlacksTall Ferns
Beach volleyballSand BlacksBeach Ferns
CricketBlack CapsWhite Ferns
GridironSteel Blacksn/a
FootballAll WhitesFootball Ferns
HockeyBlack Sticks MenBlack Sticks Women
Lawn bowlsBlack Jacks<
Indoor bowlsMat Blacks
Ice hockeyIce BlacksIce Fernz
Netballn/aSilver Ferns
Rugby leagueKiwisKiwi Ferns
>Rugby unionAll BlacksBlack Ferns
Wheelchair rugbyWheel Blacks
SoftballWhite Sox
Surf Life SavingBlack Fins

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
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Global Event Series

DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5 Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

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Indemnity and Liability. You agree to indemnify and hold Company, and its subsidiaries, affiliates, officers, directors, shareholders, attorneys, agents, employees, licensors, suppliers, co-branders or other partners harmless from any claim or demand, including reasonable attorneys' fees and damages of any kind, made by any third party due to or arising out of content you submit to Company and/or transmit through the Site (including, without limitation, any content or computer viruses), your use of the Site or any Site Materials, your connection to the Site, your violation of the Terms of Use, the actions of any of your employees or agents in conjunction with the Site, or your violation of any rights of another person or entity or any and all laws and regulations applicable to these Terms of Use, and/or your use of Company's Products and/or Services.

Governing Law and Jurisdiction. This Site (excluding linked sites) is controlled by Company from its offices within the State of Delaware, United States of America. By accessing this Site, you and Company agree that all matters relating to your access to, or use of, this Site shall be governed by the statutes and laws of the State of Delaware, without regard to the conflicts of laws principles thereof. You and Company also agree and hereby submit to the exclusive personal jurisdiction and venue of the state and federal courts located in Wilmington, Delaware, USA.

General. The Terms of Use and the other guidelines, policies, licenses, and disclaimers posted on the Site constitute the entire agreement between Company and you with respect to your use of the Site. If for any reason a court of competent jurisdiction finds any provision of the Terms of Use or portion thereof to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties as reflected by that provision, and the remainder of the Terms of Use shall continue in full force and effect. Any failure by Company to enforce or exercise any provision of the Terms of Use or related right shall not constitute a waiver of that right or provision. The section titles used in the Terms of Use are purely for convenience and carry with them no legal or contractual effect.

Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. This privacy policy ("Privacy Policy") will tell you what information we collect about you and about your use of our Web site (“Site”). It will explain how we protect that information and what choices you have about how it is used. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. We encourage you to read this Privacy Policy carefully so that you will understand clearly how DigiMarCon, LLC ("DigiMarCon") may collect and use information provided by you.

  • What personally identifiable information of yours is collected;
  • What organization is collecting the information;
  • How the information is used;
  • With whom the information may be shared;
  • What choices are available regarding collection, use and distribution of the information;
  • What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
  • How you can correct any inaccuracies in the information.

I. INFORMATION COLLECTED BY SEARCH EXPERIENCES OR ON SEARCH EXPERIENCES BEHALF

Personally identifiable information (Personal Information) is information that can be used to identify or contact you. We collect the Personal Information that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by DigiMarCon and/or its affiliated business partners, or (2) when you choose to participate in surveys or send e-mails to DigiMarCon. This Site is not intended for use by persons under eighteen (18) years of age. DigiMarCon does not knowingly collect Personal Information from or about children under the age of eighteen (18).

You may view or use our Site without registering or submitting any Personal Information. In that case, the only information we collect will be non-personal information collected through the use of cookies or web beacons (see details below). However, in order to have access to certain products and services available on the Site, you are required to complete a registration form and provide other information, including Personal Information, reasonably necessary for us to provide the products and/or services for you.

We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. For example, cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chat rooms you visited, whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by DigiMarCon. The information collected by cookies helps us dynamically generate advertising and content on web pages or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to Personal Information collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.

In limited circumstances we also may use "web beacons" to collect anonymous, non-personal information about your use of our Web site and the sites of selected affiliated partners, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the Users' browser. The information collected by web beacons allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to Personal Information collected.

As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on DigiMarCon behalf (see Disclosure to Web site Service and Content Contractors, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.

Sponsors, business partners or advertisers on the Site or in e-mails, special promotions or newsletters we may send to you from time to time may also use their own cookies or web beacons when you click on their advertisement or link to their site or service, or even if the advertisement simply appears on a page or in an e-mail that you are viewing. Some advertisers use companies other than DigiMarCon to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of cookies or web beacons on our Web site. In certain situations, information collection may be facilitated by momentarily directing your browser to the site of an Ad Server or other third party acting on behalf of the sponsor, business partner, or advertiser before re-directing your browser to its proper destination (e.g., back to DigiMarCon to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you. We do not control these third parties' use of cookies or web beacons, or how they manage the non-personal information they gather through them. However, you should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites.

This Privacy Policy does not apply when you use DigiMarCon public forums if and when they become available. As a service to our users, DigiMarCon may feature chat rooms and bulletin boards where users can share information and support one another or where users can post questions for other users to answer. You should be aware that any information shared in a chat room, bulletin board, or other type of posting is public information and may be seen, disclosed to or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any personal information in any public forum.

This Privacy Policy does not apply to any information, such as business information, resumes, ideas, concepts or inventions sent to DigiMarCon by e-mail to the various DigiMarCon departments listed on the DigiMarCon Web site. If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to DigiMarCon. We try to answer every e-mail in a timely manner, but are not always able to do so.

II. DISCLOSURE OF YOUR INFORMATION

Except as set forth in this Section II, or as specifically agreed to by you, DigiMarCon will employ best efforts to not use or disclose any Personal Information it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from DigiMarCon (such as, information we need to share with our credit card internet gateway), or to comply with governmental or internal record-keeping requirements as reasonably required. We may release Personal Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your Personal Information to a third party, we will notify you unless doing so would violate the law or court order.

DigiMarCon may disclose Personal Information to its corporate subsidiaries or entities affiliated with DigiMarCon. Any Personal Information provided to DigiMarCon subsidiaries or entities affiliated with DigiMarCon will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.

DigiMarCon operations and maintenance contractors may sometimes have limited access to your Personal Information in the course of providing products or services to DigiMarCon. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Web site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for DigiMarCon.

Certain content and products and services offered to you through our Web site are served on Web sites hosted and operated by a company other than DigiMarCon ("Third Party Contractor Web sites"). Therefore, if you purchase services or products through one of these Third Party Contractor Web sites, you will be purchasing it from the Third Party Contractor and not from DigiMarCon. Further, you should be aware that any information you disclose once you access these other sites is not subject to this Privacy Policy. DigiMarCon does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web sites and, therefore, you should review the privacy policy posted on the other site to understand how that Third Party Contractor Web site collects and uses your Personal Information. Also, if you have reason to believe that you may be leaving our Web site and entering a Third Party Contractor Web site, you should be cautious about providing any Personal Information until you have reviewed the privacy policy posted on the other site.

DigiMarCon is a contractor and provides co-branded products and/or services to Web sites hosted and operated by companies other than DigiMarCon ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded DigiMarCon pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DigiMarCon sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded DigiMarCon sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.

In addition to the Third Party Contractor Web sites that you may access as described above, for your convenience there are links to Web sites operated by companies other than DigiMarCon that are not contractors who provide content, products, and/or services through our Web site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of DigiMarCon. DigiMarCon does not disclose your Personal Information to these Third Party Web sites without obtaining your consent. DigiMarCon does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your Personal Information.

DigiMarCon may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a company that performs services or that provides products and/or services to DigiMarCon (that may or may not be a DigiMarCon business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from DigiMarCon Web site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.

DigiMarCon wants your Personal Information to remain as secure and accurate as possible. We implement appropriate measures and processes to protect your Personal Information and maintain its quality, such as encryption. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.

You will be given the option to opt in or sign up for recurring informational/promotional e-mails from DigiMarCon and/or third parties. You may opt out of receiving e-mails from or on behalf of DigiMarCon. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. DigiMarCon Customer Service will unsubscribe you.

You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.

This privacy statement applies only to the Site. The DigiMarCon Web site does contain links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DigiMarCon has no control over and is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DigiMarCon Web site or any site that collects Personal Information from you.

You can always contact us in order to (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at update@digimarcon.com. Such changes will not have any effect on other information that DigiMarCon maintains. If you have a complaint or problem you may e-mail us at support@digimarcon.com and the customer service department will forward your complaint to the appropriate internal DigiMarCon department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.

You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to DigiMarCon from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all Personal Information stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.

In the future and without notice to you, we may make significant or non-significant changes to our privacy policy affecting the use of the Personal Information you provide to us or other information we have gathered. You should visit our Web site from time to time and read our Privacy Policy then in effect to familiarize yourself with the current version.

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